New Inheritance of Farming-Reading Culture and Multi-Stakeholder Synergy: An Integrated Rural Industrialization Path in Xinzhuang Village under Beijing’s “Hundred Villages Demonstration” Initiative

Abstract

 The comprehensive revitalization of rural areas stands as a cornerstone of China's 15th Five-Year Plan for agricultural and rural modernization. While the 14th Five-Year Plan period witnessed notable advancements in rural industries, cultural development, and ecological conservation, persistent challenges remain in achieving deep industrial integration, cultivating a vibrant entrepreneurial ecosystem, and upgrading specialty products. This study takes Xinzhuang Village—a pioneer demonstration village in Beijing's "Hundred Villages Demonstration and Thousand Villages Revitalization" Project—as a typical case. Through field investigations and case analysis, this paper systematically examines the underutilized educational assets of the local "Xiangshang School" (literally "Upward School") and proposes a novel, integrated development model. The model synergistically combines: (1) the development of structured study-tour curricula linked to the strawberry industry; (2) the optimization of the village's Maker Street into a collaborative entrepreneurial ecosystem; and (3) the creation of a differentiated, school-age-targeted product matrix. By constructing a theoretical framework for multi-party collaboration among the village collective, enterprises, schools, and villagers, this research condenses a practical path for rural industrial revitalization. The findings offer both a theoretical reference and a replicable practical model for other resource-composite villages undertaking similar revitalization efforts, thereby contributing to the broader goals of Beijing's rural development strategy.