College Students' Participation in Comprehensive Rural Revitalization: An Exploration of Paths and the Implementation of Practical Research

Abstract

The study explores the ways in which youth participate in the comprehensive revitalization of the countryside. In the process, the study thoroughly analyzes the participation of youth groups in rural revitalization, the paths they choose, and the challenges they face. The study also proposes corresponding strategies. As the 2024 No. 1 Document of the Central Government prioritizes enhancing rural industrial development, the demand for young professionals in modern agriculture is becoming increasingly urgent. However, there is a significant mismatch between the talent training in colleges and universities and the agricultural industry's demand.Young college students generally lack an understanding of and interest in agriculture, leading to an insufficient talent supply. The study uses a combination of network data research, questionnaire research, and interview methods to comprehensively reveal the talent demand characteristics of modern agricultural enterprises and the current situation of young college students' participation. This study crawls and analyzes 1,354 pieces of recruitment information from agricultural enterprises.The study also conducted a questionnaire survey covering 5,228 students from 218 colleges and universities across the country and in-depth interviews with senior executives of nine representative enterprises in agricultural sub-fields. The study found that the demand for agriculture-related enterprises continues to grow. These enterprises offer diverse job categories and salary levels, as well as higher requirements for young talent in terms of professional skills, cross-border integration abilities, and a sense of social responsibility. However, young students have limited knowledge of rural revitalization and are not very willing to participate in it. There are also challenges in university education's curriculum, resource integration, and training concepts. To address these issues, the study offers several recommendations, such as optimizing the talent cultivation systems of colleges and universities, strengthening agriculture-related courses and practical teaching, and increasing students' knowledge of and interest in rural revitalization. Other recommendations include strengthening university-enterprise cooperation, promoting the integration of industry and education, providing internships and practical training opportunities, and collaborating with the government, society, and colleges and universities to build a support system for young people's participation in rural revitalization. These results can help build a bridge between colleges and universities and the agricultural industry, promote close integration of education and practice, and provide theoretical basis and practical guidance for youth participation in overall rural revitalization.