Research on the Reconstruction and Upgrading of the County-Level Mutton sheep Industry Chain Driven by Digital Technology: A Case Study of Wulian County, Shandong Province
DOI:
https://doi.org/10.71204/fpyt3b80Keywords:
Digital Transformation, Mutton Sheep Industry Chain, County-Level EconomyAbstract
Against the backdrop of rural revitalization and agricultural modernization strategies, the digital transformation of county-level specialized agricultural industry chains has become a key pathway to promote industrial upgrading and enhance the endogenous development capacity of rural areas. This paper takes the mutton sheep industry in Wulian County, Rizhao City, Shandong Province, as a typical case,systematically exploring the technologies and pathways for the digital upgrading of the county-level mutton sheep industry chain along the logical line of status diagnosis-technology adaptation-model innovation-implementation strategy-execution guarantee. Through field research,it diagnoses the collaborative bottlenecks and weak digital infrastructure across the industry chain; then constructs a digital technology adaptation system covering the six major segments of silage cultivation, breeding, slaughtering and processing, deep processing, cold chain logistics, and sales; proposes a trinity industry chain reconstruction model of “horizontal integration, vertical upgrading, and family farms”; and plans a three-stage implementation path of “foundation consolidation-key breakthroughs-system integration.” The study further builds a supporting system from four dimensions: infrastructure, data standards, collaborative mechanisms, and policy support, thereby forming a replicable digital upgrading solution for county-level animal husbandry and providing a reference for the high-quality development of the mutton sheep industry in hilly regions.
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Copyright (c) 2026 Sitian Liu, Yibo Wang (Author)
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